IDEAIdea
A stop and the sun form a direct, warm memory for an everyday pause.
BRAND SYSTEM / CASE 01
LA SOSTABAR & TABACCHI IDENTITY
A pause-sun turns short breaks, everyday social life and stops along a journey into a visible, memorable identity system.
01 / BRAND IN USE
Give a brief stop
a memorable form.
Make rest
part of the journey.
La Sosta means a stop or rest in Italian. KORE combines a sun and pause symbol into the core identity, giving the Bar & Tabacchi a relaxed, open and recognisable public expression.
- PLACEParma · Italia
- SCOPEBrand strategy, identity system and applications
- CORE IDEAPause / sunlight / everyday social life
FAMILYLogo family
Primary mark, supporting graphics and typography retain one voice across scales.
APPLICATIONApplication
Signage, menus, packaging, tabletops and uniforms bring the identity into every visit.
Establish one core,
then let the system unfold.
Rather than relying on one hero image, the project shows how the brand works through legible system relationships: idea, logo family, colour and application form an identity built for continued use.
From the mark into
every real point of contact.
Signage, menus, packaging, tabletops and uniforms use the same graphics, colour and tone. A concise presentation shows the system's continuity in real settings.
LA SOSTA / BRAND VOICEAnche il riposo fa parte del viaggio.
Rest is part of the journey.